Lisa Masariu-McCoy, REALTOR®

Cell 317-371-1189 | lmccoy@c21scheetz.com | McCoyMovesYou-RealEstate.com

As a licensed REALTOR® since 2017 with more than 25 years of experience in business-to-consumer and business-to-business marketing and advertising, I’m an expert on market positioning, presentation, and analyzing consumer behavior. That expertise allows me to strategically position listings to attract the right buyers, generate strong demand, and maximize value, while also crafting well-structured, competitive offers that help buyers stand out. After years of negotiating high-value, million-dollar advertising contracts, I possess refined negotiation expertise to protect my clients’ interests. Clear, consistent communication is foundational to how I work—my clients understand timelines, contracts, and potential outcomes at every stage so they can move forward with confidence. I believe success in real estate is defined by each client’s goals, whether that means lifestyle alignment, financial growth, or long-term planning, and I tailor my approach accordingly. As an Indiana native, I proudly serve Carmel, Westfield, Zionsville, and the greater Northern Indianapolis area.

BUYER SERVICES:

• Homebuying guide distribution and review
• Personalized guidance to determine your priorities
• Expectation management for the buying process
• Market knowledge utilization and research to find appropriate homes
• Off-market listing searches
• Neighborhood-specific email and direct mail marketing
• School & crime database map distribution
• Contract and document coordination
• Inspection and appraisal negotiation
• Continued support after the sale

SELLER SERVICES:

• Hyper-local real estate market research and analysis
• Identification of unique selling points for your property
• List price consultation & recommendation to maximum profit in shortest time frame
• Recommendations for home prep & staging to attract the most buyers
• Strategic pre-marketing of your property
• Comprehensive marketing when listing becomes active & available for showings
• Analysis and projected net proceeds for each offer
• Negotiation of financial and other terms of the offer
• Continued support after the sale

MARKETING STRATEGIES:

• High-resolution photography & video tours
• Comprehensive social media marketing campaign, including Facebook, Instagram, LinkedIn, and Google Advertising
• Enhanced listing on Homes.com
• Geographically targeted direct mail & email marketing
• Individual property website
• Multiple Listing Service (MLS) distribution & reverse prospecting
• Syndicated listing on 350 high-visibility real estate websites
• Periodic broker & public open houses
• Buyer lead procurement from expansive network of Realtor-colleagues

EDUCATION:

• Licensed REALTOR®
• Accredited Buyer Representative (ABR)
• Senior Real Estate Specialist (SRES)
• Bachelors in PR/Marketing, Ball State University
• Business Admin. Certificate, Butler University

 

MEMBERSHIPS:

• National Association of REALTORS® (NAR)
• Metropolitan Indianapolis Board of REALTORS® (MIBOR)

• Indiana Regional MLS (IRMLS)

AWARDS:

• Century 21 President’s Producer
• Century 21 Centurion Producer
• Quality Service Pinnacle Producer
• Indy Real Producer, Top 500

 

COMMUNITY SERVICE:

• Vice President, Century 21 Scheetz Foundation, 2025-Present